A CHANGE OF SCENERY LEADS TO A SIGNIFICANT SALES LIFT
The client, a major pharmaceutical giant, wanted to see if a change in scenery from a competing service would give a boost to a well established, prescription dermatology product with flat-lining sales.
SOLUTION The product participated in the Physicians’ Pharmilink Program to take advantage of superior granular targeting and reach to access more health care practitioners than before. As a result, the brand saw a significant lift in sales. An 88% increase in sales over a two year period was the result that the Physicians’ Pharmilink Program delivered that the competing service could not.