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A CHANGE OF SCENERY LEADS TO A SIGNIFICANT SALES LIFT

 

The client, a major pharmaceutical giant, wanted to see if a change in scenery from a competing service would give a boost to a well established, prescription dermatology product with flat-lining sales.

SOLUTION The product participated in the Physicians’ Pharmilink Program to take advantage of superior granular targeting and reach to access more health care practitioners than before. As a result, the brand saw a significant lift in sales. An 88% increase in sales over a two year period was the result that the Physicians’ Pharmilink Program delivered that the competing service could not.

Positive is Canada's leading marketing logistics and fulfillment services innovator that partners with clients on their marketing and distributions needs.
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Toronto, ON M9W 7J2
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tel.: +1 (416) 213-0299
e-mail: info@positivecan.com
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