PRODUCT LAUNCH RECEIVES POSITIVE RESULTS WITH DIRECT TO CONSUMER PROGRAM
One of Canada’s leading multi-national Healthcare and Nutrition companies was about to launch a new product formulation specifically targeting individuals with Type II Diabetes. They wanted to find an innovative way to reach these targeted consumers, with both their product message and product samples.
SOLUTION Positive used its’ Direct Marketing expertise to develop and execute a targeted sampling and communication program to reach over 40,000 individuals. The resulting sample requests reached almost 40% – well beyond the clients’ highest expectations. Positive handled all aspects of this program including database acquisition, imaging and lettershop, response management, sample fulfillment and a complete program analysis for the client.